Baby Boomers, born between 1946 and 1964, ARE THE LARGEST PURCHASING GROUP IN THE WORLD.  In North America they make up 123-million, a whole 45% larger than the 85-million that make up the 18 to 25 age group. 
Boomers have changed every age as they moved through it.  There is no predictable here. 
In 1975, over 40% of North Americans had a pension. In 2006, less than 17% had a pension.  Today, boomers on one end of the spectrum are making a second career of managing their money, or, on the vast other end, they are desperately trying to afford the sandwich sense of their kid's tuition expense and their own retirement savings.  "There are no guarantees", takes on a whole new meaning to those who have been so substantially "richer" than any other generation...and who are now grappling with the idea that there may be a depression looming. How does one make that adjustment?
Boomers don't live like they are supposed to...they have never followed the rules.
If a Boomer decides not to shovel snow in the winter, they don't necessarily move to a warmer climate.  Maybe they buy a condo in a trendy section of downtown and completely renovate it?  ...Snow problem solved!
This diverse group of millions are more active than any other generation in history.  They travel to learn, they volunteer more, they take time for themselves whether that is golfing or taking care of the grandkids.  Nothing is as it should be, or rather, as the marketers would have you believe it to be.  They are not predictable.
In conventional marketing, the consumer needs, motivations and behaviours are studied.  CRM's (Customer Relations Management software), thought to be the silver bullet of marketing when it was introduced, monitor these specifics and dole out a list of probabilities.  This no longer works because Boomers have made it next to impossible to predict them. As Boomers grow older, they become less materialistic (aka, less product centered) and more metaphysical (aka, more experience centered)  Boomers, all 123,000,000 of us, want the things we want, things that fit into our lives, things that are specific extensions of who WE are individually.  It is therefore, hard to hit this moving target with standard marketing and sales approaches.  So how?